This method is a way to develop a collaborative idea and defer judgement during the creative ideation phase of brainstorming.
“Yes, And...” is a structured process that supports free and open brainstorming which is vital in the expansion and elaboration phases of ideation. Originally developed in improvisation theatre, it is also a way to disrupt the common habit of responding to an idea or suggestion by saying “yes...but”, which can kill a brainstorm before it has a chance to become something useful or inspiring. In its most basic form, one person starts with a question or proposition and then, in a circle, each successive person adds something to it, starting each new addition with the phrase “yes, and...”. The exercise can be done in triads or in small table groups, and either in writing (Variation 1) or out loud (Variation 2). The inspiration for its use here also from ‘Exquisite Corpse’ and ‘Brain Writing’ (see references).
For the written form of this method, a template can be used, such as an A4 paper divided into 8 sections (4 on each side) with space for each person to write their idea. Each section begins with the words “Yes, and...”.
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